For an Architect it is always important to have basic marketing knowledge and sales techniques to help communicate and convey to the client better their concepts.
Today in Arquinétpolis we will talk about a very important subject for every Architect, and is that, most of the time in the study centers where the degree of Architecture is taught, students are taught how to design and draw architectural projects , But, there is not enough training regarding sales topics.
The power to «sell» is important, since with the use of sales techniques you can more easily transmit concepts to the customer.
It is important to always develop a strategy for each project. It is not the same to sell a house, that a commercial place, for that reason today we decided to present you 5 tools that will help you improve your sale of projects with the clients.
Sales tips for Architectural Projects
As an architect, you are trained to design and create beautiful buildings and structures that are both functional and aesthetically pleasing. However, the process of selling your designs to potential clients can be a bit more challenging. Here are a few tips to help you boost your sales and close more deals.
Understand your target market. Before you can sell your designs, you need to understand who your target market is. This includes identifying their needs, wants, and pain points. Once you understand your target market, you can tailor your designs and sales pitch to meet their specific needs.
Network, network, network. Building relationships with potential clients is key to closing more deals. Attend industry events, join professional organizations, and make connections with other architects and industry professionals. This will help you to expand your network and increase your visibility in the industry.
Create a strong portfolio. Your portfolio is your calling card and it needs to be impressive. Make sure that your portfolio showcases your best work and highlights your unique selling points. This will help to set you apart from the competition and make it easier for potential clients to see the value in working with you.
Be proactive. Don’t wait for clients to come to you. Reach out to potential clients and introduce yourself. Offer to meet with them and discuss their project needs. This will help you to build relationships and increase your chances of closing a deal.
Follow up. Follow up with potential clients after your initial meeting. Send them an email or give them a call to see if they have any questions or if they are ready to move forward with their project. Following up will keep you top of mind and increase your chances of closing a deal.
By following these tips, you can increase your sales and close more deals as an architect. Remember to understand your target market, network, create a strong portfolio, be proactive, and follow up.
Sell your Architectural Project with Social Media
If you do not have clients yet and you want to have them, social networks can be your great allies. There is a saying that «out of sight, love is born». If your target audience observes in your social networks that you do quality jobs and highlights Your professionalism, you are likely to make a visit to your profile on a project or, why not? In a work.
Value Added for Sell your Architectural Project
Make your client feel that you are getting in the service an added value that the competition can not offer you. Emphasize the solution that you will give to your problem. A customer always seeks to make his work or project unique, special or different, in you is to get the customer to have that perception of your service and design.
Stories, feelings and emotions
Make sure that hiring your professional services as an Architect is an experience for your client. It may sound a bit romantic, but remember that for a client the completion of their work or project in many cases represents a personal accomplishment or goal achieved. Try to connect with those emotions and feelings of your client through the design.
Sell your Architectural Project with communication
Always leave a channel of communication open with your client where you can get all your doubts, comments or suggestions. The customer will have more confidence if he knows that at any time can contact you to resolve your doubts. E-mail, social networks, website or chat are the best tools that you can implement so that your client communicates directly with you.
Focus your speech on the solution that through the design you are giving to the problem that the client poses to you. In the end that is the center of every project and search for the professional services of an architect.
Do not use too many technicalities with the client. Try to explain in a simple way, that for him is easy to understand and that can assimilate the concepts you applied to solve their problems.
Well, we are sure that if you apply all these concepts with your customers. You will be completely satisfied and you will get a recommendation. Remember that to find more content like this you have to visit and recommend arquinetpolis.com